The radio station originally went on air November 1, 1962, under the call letters WRCR, and was located at 640 AM on the dial. Student Ira Kinder started the station with the help of his adviser, Gordon Graves, who was in charge of the Rider Audio/Video Department.
In 1965, the station changed its call letters from WRCR to WWRC, because a commercial station on the East Coast wanted the same WRCR call letters. In exchange, WWRC received equipment from the commercial station.
The student run station saw an immediate boost in popularity, and was moved to the basement of the Hill Dormitory. Hill Hall, as it’s known now, housed the on-air studio, production studio, record library and two offices. This is where WWRC’s nickname “the dungeon” began. At this time, Rider was still known as Rider College, and had not offered a broadcasting major.
In 1971, WWRC moved to the Student Center where the Communication Department first began to use the radio station for its classes. In 1984, the station changed its call letters and dial location once again to WRRC and 85.5 FM.
During the ’80s, and for the first time in its history, the station was able to offer 24-hour programming. However, administration feared for student safety and began to lock the new Student Center making it difficult for students to continue their shows past closing. Unfortunately after the new security rules were implemented, WRRC was only able to remain on-air with its new, 24-hour programing for a few short weeks.
In 1992, the station moved to its current dial position, 107.7 FM. In 2007, through the use of automated programming, the station began to offer 24-hour programming once again, including during winter and summer break.
In the summer of 2008, WRRC hired a new station adviser and General Manager, long-time local on-air personality, John Mozes. With Mozes’ radio experience, both the students at WRRC and Rider University’s administration hoped to improve the station as a broadcast entity and learning experience.
Even though the name has changed, the call letters and dial position remain the same. Now called, 107.7 The Bronc, WRRC follows a Hot AC format playing nothing but the biggest hits and best variety. Its appeal is broad based appealing to students, parents, alumni, faculty, staff and the community at-large.