Underwriting on 107.7 The Bronc provides Mercer, Bucks and Burlington County businesses the opportunity to financially support Rider University’s student-run radio station and have your business and services promoted to tens of thousands of Bronc listeners.
Through your company’s generosity, donations support the improvement of 107.7 The Bronc’s broadcast facility to create a “real world” learning environment and enhance our students learning experience.
Unlike commercial advertising, underwriting is a support statement for non-commercial, educational stations. These announcements are written and produced for the purpose of identification and cannot bring a listener to action.
Underwriting announcements are defined by the Federal Communications Commission (FCC) and should conform to the following guidelines: business name and description followed by a repeat of your business name, location and contact information.
Underwriting announcements may include a maximum of three value-neutral descriptions of your businesses products, brands and services offered or sold. Comparisons and endorsements, expression of viewpoints, prices, discounts or values and calls to action are prohibited.
Support New Jersey’s best student-run radio station. Contact John Mozes at 609-896-5000, Ext. 7560 to underwrite station programming on 107.7 The Bronc.
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